How to have your existing customers convince your potential customers to buy your product and service?

It’s very important for businesses today to collect testimonials about their products and services from their excited clients as your potential customers are looking for reviews and testimonials from real users to make a quick decision on subscribing for your product or service. That was the era where the media was able to promote and bombard what the users want to hear from the brands. These advertisement messages designed by some of the greatest marketing minds in the industry, now we have grown tired of it.
In this article you get to know

  • How to Collect Written and Video Testimonials?
  • How to motivate your customers to share excitement about your business?
  • How to get Five Star Google Positive reviews?
  • How can you make your customers to share their positive experience with your business on social media?
  • How to get more referrals through your customers?

Now people make quick decisions on very fine reviews from different websites and also on what different people are talking about your products and service on the Internet and social media. These are all organic and genuine and the potential customers know there is no marketing magic in it. Advertisements are making the users tired whereas the testimonials and reviews, users go by their will to check and make decision. Users see genuine good reviews and 78% are more likely to buy your product or service than getting influenced by the marketing agencies.

We recommend our clients to get written testimonials and also video testimonials from their excited clients on products and services and you can these testimonials to convince the potential users to buy your products or services and these also help the site an additional new content for search engine optimization. Video testimonials are really incredible too, as they give real face-to-face experience sharing between the potential customer and your excited customer. This is something incredible, this also acts as a search engine marketing tool for you and your business in video portals like YouTube and more. Having a significant presence in portals like YouTube should be an important part of your Internet marketing strategy also and these video testimonials help you on the same.

You can also have your excited customers share their excitement in social media like Face book, Twitter and more and they are very powerful too. Google reviews are an important tool, as your potential customer can look at those reviews with the Google on your business or services and products you sell. Also Google reviews carry a great importance in optimization process of your website. So having more excellent reviews help you in convincing your potential customers to become your customers and also help for ranking your website much better than otherwise.
Now one may be thinking, how can you get so many testimonials and reviews from your customers? Is it is a really feasible? An answer to both questions is “yes”. How can you motivate your customers to Share their positive experience in video, text, Google reviews etc. is by incentivizing them to do so. Let us discuss on couple of scenarios as example on our business and motivate their customers and generate great testimonials.

Your restaurant can announce free soup or appetizer or snacks or even a lunch or dinner depending upon the kind of testimonial or testimonials the customer is providing. We know, at NetUltimate we provide up to five business leads for our customers who give us great testimonials as a way to say thank you to them. A pizza place can give free pizza or can even go extra mile by delivering the free pizza to their doorstep with a personal note of thank you. Any of these approaches are absolutely great and more the personal touch we add the more customers remember us and end up referring our products and services to their friends and family members on top of giving you great testimonial. This may sound like bribe to some of you, but it is a ethical one. As a business we never want to forget, a happy and satisfied customer is the biggest form of advertisement. Implement the discussed techniques here and open the flood gate for new customers and thus increased revenue to your business.

If you have more questions on the need or more of collecting testimonials and the strategies, feel free to contact us and one of our friendly customer service representatives from NetUltimate can help you in your online reputation building effort. NetUltimate specializes in Internet marketing in which it includes reputation building using testimonial collections as one of the strategies on top of e-mail marketing, search engine marketing, social media marketing and the mobile marketing etc. If you like this article and found useful, please do like it and share it with your friends on Face book, twitter etc. also please provide us were, once and feedback on this article so that we can provide a better response.

Business Plan for your Business

One of the important thing a business irrespective of you are a start up or a small or mid size business, first thing is balance the budget. Balancing the budget first stars with learning the difference between investing and wasting your resources in or for your business. Resource include the time and money and any resource that is finite. Many times we see the business doing things to show off or just to impress somebody or the other instead of feeling the blood line of the business.

That is one of the reasons why as much as 95% of the businesses fail in first 3 to 5 years. This is more prevalent with the start ups and in that more so with the employees turned entrepreneurs, as they still don’t know the importance of balancing the budget or feeding the blood line concepts. They just do things that make them feel good than the right thing for growing their business. Like one of my friend eloquently put, had lots of money and no experience when started the business and no money and lots of experience when business went under.

Balancing the budget is about having following steps.

  1. Business Plan
  2. Realistic business input/output projection
  3. Demand and sale study
  4. List of necessity investments to strengthen the business
  5. Short term, Long term and Midterm Goals
  6. Time frame for break even and profit making

In fact about are the parts of the business plan. Many time businesses get started with knowing the time it will take to make profit and goes under because of lack of resources. That’s why it is important to know the essential resources and time line for realistic profit making to make sure, you have resources (Money and Time essentially) till the time business can pay for itself and more.

No matter whether it is an online business, offline business or offline business creating online presence, above mentioned are very important. Especially in the current time where your business has to spread the word on your product/service through Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Mobile Marketing and Email marketing on top the traditional marketing that brings success to your business, you have to understand internet marketing brings more success much faster but then too you have a vision and stick ability for a long haul to turn a business into a successful enterprise.

That’s why it is important even when you take your business online to deal with a company not only expert in web designing or soft ware development but also have a business sense and can guide you on the path to success. If you are already dealing with a service provider who is not only good technically, but also has expertise in marketing and ability and interest in understanding your business model and guide you that is perfect for you. In fact welcome the suggestions and inputs from different quarters and then think and make the decision that can grow your business. If you are looking for a perfect partner to launch your business online then you can contact Netultimate right away to not only launch your business but take you in the path of success.

Things needed to build a successful business Enterprise

If we want to build a successful business enterprise, the key thing that a  entrepreneur need to know is you about their weakness. We all know about the strengths but we seldom know our weakness or we don’t want to show over weakness which is okay but if I want to manage my business efficiently then I got to know my weakness. For example somebody could be great in marketing customer service and more  of that kind at work,  but mess up when it comes to organizing or handling the employees those kind of backend works. The advantage of knowing their  weakness is you can find a partner or an employee who is second in command, who can handle the work with the strength that you are weak at. At nutshell, you got to know the weakness and you should manage it well.

Also it is very important for the entrepreneur to know the  purpose of its existence. For example, a business owner may start a business just to take into certain  level and sell it out. In this case they may not have lot of the emotional investment or long-term thinking. In other case the business owner may want to hand over the legacy for the generations to come. So it is very important for you to know the purpose of starting your business and so guiding the enterprise in right direction.

I’m sure you have the experience of coming across the household pets and they can exactly find out if you are in the sad mode or in fear etc. so, if you don’t have belief in what you’re doing or if you’re nervous of the future of the enterprise etc. your employees and customers and potential customers and potential employees can smell  it from far away. Because belief is contagious. This is simple, if you are nervous about your business you can be rest assured your employees have  already started putting their resumes somewhere else as everybody wants stability.

All successful business owners know it is very important to be respectful with their current employees, past and also customers and people in general as we don’t want people to badmouth about us when we are not there. This is a year of social media and here some of your potential customer may know the person who is discussing about you badly. These things today travels with  lightning speed and  with the technology. Also, all these things are part of brand building for the business especially if you have long-term prospective. In general, what goes around comes around and it is not in anybody’s benefit to create enemies if it is not absolutely needed. This the way to accomplish the  following  Golden rule, don’t do to  others like you don’t  like it to be  done to you.

Majority of the time the business enterprises fail or succeed to the level we need is because of the reason they don’t have Plan B. Businesses always launch a new product or new technique or new venture expecting and completely believing he could succeed and in many cases it should and it will. But, if you don’t have Plan B just in case you could get trapped. Many time we are so excited and confident with the start up venture that it will succeed [which is starting a venture] we never expect to go otherwise and hence have no Plan B and get trapped. Good entrepreneur always knows, you expect the best but be prepared for the worst.

In the end of Internet, starting a business online and retiring from it even when the business is growing and thriving is very well possible. At least for this reason, it is very important to keep the business and the business processes so simple that anybody can handle it in your absence. This is the best kept secret of being a real master of business rather than the slave. All work and no play makes Jack a dull boy holds true for the entrepreneurs also. Many time, some of the best ideas comes from the golf course of restaurants etc.  when the mind is relaxed. It is not all about the physical work but about the mental work.

We can always see the successful entrepreneurs having fun at what they are doing. That would be a correlation between these two, they’re having fun in what they are doing and that is the reason  of their success. Because if you are not having fun, then the people around you which includes your employees and your customers and your potential customers are not having fun with you and they don’t want to be with you if  it is possible. So, enjoy what you’re doing or make business out of things that you enjoy.

Many of the things we discussed above may sound like old wind in the new container and it is true. These business fundamentals for building an empire was true yesterday and is true today and will be true tomorrow. One of the best ways to start a business online could be converting your hobbies or passion into a business. By consulting professional organization like netultimate you will able to convert your passion and hobby into a successful business.