Business-to-business telemarketing is essentially marketing conducted via the medium of the telephone.”Marketing” in itself is the act of bringing a service or product (or combination thereof) to the intended market or target group and creating a need for it among those we want as clients. Some people rather indiscriminately call ANY outbound calling “telemarketing” but in reality there are other forms of telephone work which cannot exactly be included in the concept of telemarketing. Telesales is sales, not marketing. Client-satisfaction interviews conducted by phone are equally not specifically marketing… although both activities are definitely RELATED to telemarketing.

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One Response to Telemarketing

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