#4 Participate in discussion/networking groups online. Networking is one of the top ways to increase sales. Refer business to others & they will in turn refer business your way. Find one or two that you are comfortable with. Some of the ones we like are:
- WAHM – http://www.wahm.com (women)
- Field of Dreams – http://www.fodreams.com
- Frankelbiz – http://www.robfrankel.com/frankelbiz/form.html
#5 Participate in message boards online. There are TONS of message boards on every topic imaginable. While it generally is not appropriate to advertise on these boards, you can respond to questions, make suggestions and sign your posts with your name, business name and URL. These posts are indexed by the search engines and this method creates a lot of new links back to your site!! Remember not to just post ads on message boards . . . people in these communities do not appreciate “spam” on their boards. However, you can contribute, be helpful, ask questions and then use your “signature” at the end with a brief marketing blub and link to your site. So find some boards with content that your prospects have an interest in, or that you do and start mingling online. Participate in this great online community and make connections! Just go to your favorite search engine and search for discussion forums that interest you.
#6 Have a drawing at the site for free product, t-shirts, pens, mouse pads etc. Some of these items are very inexpensive give-aways. One of my clients has some very good prices on advertising specialties .
There are a number of places online where you can announce give-aways, drawings, contests etc. It is a very good way to build up traffic. AND if you have #1 in place before you do this, you can build a terrific mailing list that will help you get those folks back to the site and eventually get them to turn into customers.
#7 How’s your marketing copy look? Has it been a while since it’s been rewritten? By presenting your material in a brief and more compelling manner, you can generate more sales. Be sure you have a strong call to action. What do you want your visitors to do? Call? Order? Sign up to be notified of updates? Be sure you clearly direct the visitor through your site and to take the action that you want them to take.
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