- Create a newsletter.
Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.
- Post in chat rooms.
Become active in bulletin boards and chat rooms focusing on your industry. Leave inciteful comments, and people will click on your profile, then visit your site.
- Give away free stuff.
Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.
- Give awards for excellent sites in your niche.
This builds more links back to your site and establishes you as a credible reviewer, an expert in your space.
- Run a contest and promote it.
Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on OfftheFloor.com.
- Join your local business organizations.
Chambers of Commerce and other organizations will often add your site to their member directory. That’s an added advantage over the obvious business-building and networking opportunities.
- Create an RSS feed.
Give people another way to interact with your content.
- Be accessible.
Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don’t forget, people with disabilities buy things too. Make your site Section 508 complaint. Your competition probably hasn’t.We really couldn’t stop at Z. This last suggestion is our most important one:
Be a good Internet citizen.
Provide useful resources on your website, resources that make people feel thankful that you put in the time and effort. Help every person who ever calls you on the telephone or emails you a question. When they ask “How can I ever thank you?” just say, “If you like my site and think it’s useful, why not link to it?”
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